"Be a market leader. Find out how to capture a larger share of the future."
Marketing & Communication Committee
“You don’t have to be rich to be clever” could also be true when you launch your next communications campaign in Asia Pacific. Stop wasting your ever-shrinking marketing budget on a communication mix that hasn’t changed for years in your company. It’s time to rethink everything and get a new perspective on the forces affecting your business. World-class communications agency TBWA will give you the secrets on how they transformed Apple, Singapore Airlines, Visa, and Standard Chartered to become leaders in their categories.
Philip Brett, TBWA Group Asia Pacific President, will share how to grow the size of your pie and make sure you get the biggest chunk of it.
Do not miss this breakfast talk, register now!
About the Speaker:
Philip Brett TBWA GROUP\ ASIA PACIFIC - President, South & Southeast Asia
After graduating in law and training as a Barrister, Philip joined the agency business as a trainee with KLP Euro RSCG.
In 1991, he joined TEQUILA\ London in its early stages. After 5 years, Philip moved to Singapore in 1996 to help establish the network’s first agency in the Asia Pacific region. Subsequently in 2002, he was appointed Regional Managing Director to manage the development of the TEQUILA\ brand in Asia Pacific, and also heads up TBWA\ in Singapore.
Over the last 10 years, Philip saw the integration of TBWA\ and TEQUILA\ here, creating a benchmark integrated marketing hub in the network. As well, his remit expanded to include growth and development of TBWA\ and TEQUILA\ offices across South and Southeast Asia. He also sits on the Global Executive Committee for TBWA\Worldwide (he is one of the top 15 people who run the network).
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