Singapore Fashion Week 2015: 13-17 May 2015

Singapore Fashion Week
Friday, 24 April, 2015

Singapore Fashion Week celebrates women with a power line-up featuring the world’s most iconic women designers, Asian highlights and Singapore’s homegrown talents


Singapore’s premier fashion event claims the iconic name Singapore Fashion Week (SFW) and returns with a stellar line-up of world-class designers, top international celebrities and exciting homegrown designers and labels. Building on eight successful editions as a consumer-centric fashion festival, SFW broadens its scope to include thought-leadership initiatives and industry development. At the heart of this new direction is the fashion week’s global strategic alliance with the Council of Fashion Designers of America (CFDA) as well as the introduction of Fashion Futures, a business-focused internationalisation and talent development programme for Singapore Designers, and SFW Fashion Talk Series, a series of thought-leadership and industry talks organised in partnership with LASALLE College of the Arts.


This year, SFW celebrates women designers, both emerging and established, and is proud to welcome some of fashion’s strongest and most inspiring women. Joining iconic designer and President of the CFDA, Diane von Furstenberg at SFW is style icon and acclaimed designer, Victoria Beckham. Oscar-winning actress and SK-II ambassador Cate Blanchett as well as South Korean superstar and L’Oréal Professionnel brand spokesperson Yoon Eun Hye lend a touch of glamour to the star-studded mega-event. Style maven and founder of Buro 24/7 Miroslava Duma will also be in attendance with New York fashion darling, Thakoon Panichgul, adding to the stellar line-up.


“Claiming the iconic name Singapore Fashion Week comes with the responsibility to push Singapore Fashion even further; to develop Singapore’s fashion industry, to create an environment where Singapore designers can learn from the best in fashion, and more importantly, to build an ecosystem of mentorship where Singapore designers, both established and emerging, can share their experience and nurture the next generation of designers. I’ve always believed that we can one day be the fashion capital of Asia and I’m really excited that we are taking a giant step closer to this goal this year,” says Ms Tjin Lee, Chairman of SFW. “We’re thrilled to be back this year with some of fashion’s biggest names, Hollywood celebrities and influential fashion icons as we continue to be the only fashion week in the world that features established and emerging regional and homegrown designers alongside the world's most iconic names in fashion.”


Headlining Designers and Partnerships

SFW’s partnership with the CFDA provides the opportunity to learn from one of the best fashion organisations in the world. With more than 450 members and over 50 years of experience in strengthening the influence and success of American designers, the CFDA provides the strategic expertise and know-how from which Singapore can gain insights and best practices to develop and internationalise Singapore designers. Commenting on the global strategic alliance with SFW, CEO of the CFDA Steven Kolb says, “The partnership with Singapore Fashion Week is another element in the CFDA’s mission to strengthen the influence and success of American Fashion Designers in the global economy. The program will not just bring our designers to an important market, but also educate Singapore's local talent about the American industry.”


As part of this partnership, CFDA members Diane von Furstenberg and Thakoon Panichgul will showcase their latest collections at SFW, with Diane opening the fashion week on 13 May 2015 and Thakoon presenting for the first time in Singapore on 16 May 2015.


Best known for her eponymous label and iconic wrap dresses, American fashion designer Diane von Furstenberg will present her Fall 2015 collection on the runways of SFW. Named the most powerful woman in fashion by Forbes Magazine in 2012, Diane is an inspiration to many for her strength, femininity and contributions to the fashion industry. As part of her participation in SFW, Diane will continue to inspire the local fashion industry as she engages with Singapore designers during feedback sessions and the audience at the SFW Fashion Talk Series.


One of three recipients of the 2006 CFDA/Vogue Fashion Fund, Thakoon Panichgul will showcase his Fall 2015 collection on the runway of SFW. Since launching his namesake label in 2004, the Thai-American designer quickly became one of fashion industry’s most celebrated new talents. His designs are a reflection of the diverse background of his heritage, earning him fans such as the First Lady Michelle Obama, Emma Stone, Katy Perry, Jessica Alba, Katie Holmes and Alexa Chung. Thakoon will join Diane in feedback sessions with local designers as well as speak with Steven at the SFW Fashion Talk Series.


SFW’s partnership with UK Trade and Investment also sees British designer and GREAT ambassador Victoria Beckham bring her Autumn/Winter 2015 collection shown at New York Fashion Week to SFW. Since launching her eponymous label in 2008, the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing. Bold, intuitive and refined, its wardrobe of apparel and accessories is now stocked in over 500 stores in over 60 countries internationally across five categories including the companion Victoria, Victoria Beckham line, accessories, denim and eyewear. Receiving acknowledgment for the success of her label, Victoria won the Designer Brand of the Year award in 2011 and 2014 at the British Fashion Awards. In 2013, it launched, a website offering both e-commerce and interactive content curated to provide a more intimate view of Victoria’s design approach and working processes. In 2014, Victoria Beckham opened its first store at 36 Dover Street in London.


Fashion Futures – Internationalising Singapore Designers

In support of homegrown talent, SFW is proud to welcome back three established Singapore designers, Priscilla Shunmugam of Ong Shunmugam, Sabrina Goh of ELOHIM and Chelsea Scott-Blackhall of Dzojchen, who will be presenting their latest collections as part of the pilot edition of Fashion Futures. With the objective to catapult Singapore’s fashion designers into the international marketplace, Fashion Futures is a new talent development programme that will see the three designers showcase their collections at SFW and have the opportunity to be placed in some of the world’s most renowned international retailers.


As part of Fashion Futures, the three designers will have one-on-one feedback sessions with celebrated fashion designers Diane von Furstenberg, Victoria Beckham and Thakoon and will also have the opportunity to gain international industry experience and network through the CFDA Induction Programme. Through the induction programme, the designers will get a trip to New York City where they will get an introduction to the New York fashion industry. The designers will also will meet with leading buyers and international media titles for feedback sessions and receive showroom representation in New York as part of the programme. On the local front, Priscilla Shunmugam, Sabrina Goh and Chelsea Scott-Blackhall will also receive additional support from TANGS, one of Singapore’s leading retailers, with their collections being stocked at the monthlong  Official SFW 2015 pop-up store at TANGS Orchard alongside homegrown, regional and international labels from SFW and BLUEPRINT 2015.


Singapore’s Next and New

Returning to the SFW runway this year is also local label exhibit and Singapore accessories brand ALT by Curated Editions. Both labels are collaborating for the second time and will see both designers present their sophomore collection of ready-to-wear and accessories. The fashion week will see style personality and IT-girl Velda Tan launch her womenswear brand, COLLATE THE LABEL. Presented by Sony, COLLATE will unveil its debut collection of ready-to-wear inspired by the latest trends and evergreen silhouettes.          


New Generation Talents

SFW also supports new generation talent with the Audi Star Creation 2014 Capsule Collection. Last year’s winners Rebecca Corrine Lam (Hong Kong), Zhou Jun (China) and Newman Han (South Korea) will present their capsule collections at the SFW tent. The LASALLE Degree Fashion Show 2015 will also showcase the best works of 15 selected fashion design graduates while Harper’s BAZAAR Asia New Generation Fashion Designer Awards 2015 will see 10 emerging designers from Singapore, Malaysia, Indonesia, Thailand and Vietnam showcase their collections as they vie for the top spot in this regional fashion design competition.


Tickets will go on sale at SISTIC from April 2015 onwards.