Smart Alliance: The First and Only Global Out of Home Network

Thursday, 9 June, 2016

Kinetic Worldwide, Latcom, and Mediakeys Create the First Global Out of Home Fulfilment Platform


Kinetic Worldwide, Latcom, and Mediakeys, three of the world’s leading practitioners in international out of home (OOH) media placement, have come together to form the Smart Alliance. The Smart Alliance is the world’s first global-scale platform facilitating neutral access to out of home inventory and audiences across 250 markets. The platform is an industry first, allowing clients to buy media around the world in one simple location.


The Smart Alliance brings together the complementary expertise and footprint of all three companies in one easy-to-access platform. The platform offers brands and their agencies a vital one-stop shop creating enhanced efficiency and accountability for any campaign. 


The platform's operations will be managed via a global hub. The hub will be dedicated to optimizing delivery on behalf of the alliance while each company maintains management over strategic planning and client operations in their home regions.


The Smart Alliance will utilize Kinetic for North America, China, India and Northern Europe; Latcom for Latin America, Spain and the Caribbean; and Mediakeys for Central Europe, Eastern Europe, the Middle East, Africa, Southeast Asia, Japan, Korea and Australia. Combined, the Smart Alliance platform gives its clients access to over 250 markets, 60 offices and 1,000 employees.


“Smart Alliance creates the perfect platform for us to deliver increased efficiency to all our accounts and to continue expanding our international footprint” says Mauricio Sabogal, Global CEO of Kinetic Worldwide.


“We have been extremely successful in creating value for our clients across Latin America and we are finding that they are increasingly asking us to look further afield. This deal enables us to do that,” says Valentin Bueno, Global CEO of Latcom.


“The strategic fit for us is perfect and plays to our strengths, while enabling us to bring further advantages to our clients.” says Paul Cahierre, global CEO of Mediakeys and president of “Smart Alliance”.


The Smart Alliance breaks new ground in OOH. The increased efficiency and value will become a new industry standard for international OOH media budgets.

About Kinetic Worldwide:

Kinetic is the global leader in contextually connecting and activating audiences on the move. Kinetic has the scale, partnerships, and location expertise to deliver the most efficient and accountable media solutions. What makes us different is that we use insights, powered by data and technology, to understand the entire consumer journey, from the physical to the emotional. We infuse these insights into everything we do to create innovative, relevant experiences that drive people to take action.

About Latcom:

Latcom was created to address the need for a fully integrated out of home (OOH) advertising solutions provider to meet the rising demand for pan regional campaigns. Latcom responds to this demand with an organizational structure of more than 160 highly qualified professionals across South America, Central America, North America, and Europe. This allows us to obtain global benefits and local executions within all six OOH categories: Outdoor, Indoor, Digital, Transit, Cinema, and Mobile.

About Mediakeys

Mediakeys designs, plans, and buys global campaigns. With over 20 years of experience in international out of home advertising, Mediakeys has built its success on its strategic approach, local expertise, and creativity.  Mediakeys has always massively invested in proprietary tools and marketing surveys to exceed its clients’ international and local needs. Mediakeys goes above and beyond for its clients and always strives to find the unfindable.