Wine Connection Celebrates 20 Years of Success With Ongoing Promotions

Wine Connection
Tuesday, 4 December, 2018

-Discover the 20 years success story that led Wine Connection to run the largest wine shops and wine-themed restaurants chain in South East Asia, as it stays true to its brand promise of making “wine democratic and affordable”.

- Attractive promotions on value for money quality wines across wine shops, ecommerce and restaurants.

- 20th anniversary wine fair, offering over 100 wines presented by 40 producers


Wine Connection, a familiar wine consumer brand in Singapore, is proud to share its success of 20 years. It is now the largest owner and operator of its kind, helming wine shops and full-service restaurants in South-East Asia. Mr Michael Trocherie, Founder of Wine Connection, first stepped into the scene with a small corner wine shop in Bangkok, Thailand; two decades later, Wine Connection sees itself at its peak. Due to its stable and steady organic growth, it now boasts eighty-one outlets across four countries: Thailand, Singapore, Malaysia and recently South Korea, with a total of 1600 employees. In 2017, Wine Connection Group imported about two million bottles of wine into its three markets. This success was achieved by keeping true to the brand’s promise of making ‘wine democratic & affordable’ as well as its rapid expansion of F&B operations, curating and providing European-style food at reasonable price, to achieve the ultimate drinking experience. The latest addition in the Singapore market is the newly opened Bistro and Wine Shop at United Square Mall on 1 October 2018.


Holding True to Its Brand Promise

To deliver the brand promise of making ‘wine democratic and affordable’, Wine Connection sources an extensive range of high-quality wines directly from the vineyards around the world. It has its own dedicated team of experts that select and taste an impressive 2,000 wines in a year, only to hand-pick the 5% best gems, from classics to exciting new tastes. Today, Wine Connection is the exclusive importer of 400 wine labels from renowned brands and small artisan wineries, from 13 old and new world countries. “We only sell wines we are proud of.” says Ms Caroline Simon, Managing Director of Wine Connection Singapore and Malaysia, who oversees the wine selection process.


From Vineyard To Table – Sources direct, sells direct

Cutting away the middlemen’ is a business goal which Wine Connection works towards to, in bringing reasonably-priced and good quality wines straight to the table.

“This is the very reason behind our steady and successful expansion across South-East Asia. Our customers get incredible wines at the most affordable prices, at convenient locations which are close to their homes and workplaces. They can even order online, and have their wines delivered within 3 hours! At Wine Connection, we believe that there is a bottle of wine for everyone. Forget about rules and labels. We take pride in delivering quality and satisfaction at both our restaurants and wine shops, as we want consumers to be happy and turning into regulars.” says Wine Connection CEO, Mr Alain Trad.


Twentieth Anniversary Wine Fair & New Collection

On 1 and 2 December 2018, Wine Connection will be holding its inaugural Wine Fair - 40 Wine Producers will be showcasing their wines at Wine Connection @ Capital Square and 300-400 visitors a day are expected to be present. Visitors will get to taste over 100 wines including selected labels from its 20th Anniversary collection, as well as best sellers from its permanent portfolio. Entry tickets (SGD 20 per person) can be purchased in advanced at any Wine Connection outlet or via their website. Attendees will receive an event pack which includes a wristband, booklet and tasting glass. The new wine collection will also be available for purchase at a promotional price – perfect for stocking up for the festive season.

Twentieth Anniversary Celebration Continues

Wine Connection would like to thank consumers for their continuous support and loyalty with more promotional offers.