Interview with Aude Beneton, Harmony & Mobility Consulting



The French Chamber Startups & Entrepreneurs Committee is the platform for entrepreneurs to meet and network. In order to share experiences and visions, the committee launched a series of interviews with successful Entrepreneurs in Singapore.



What is your background?

I am an Executive Coach and partner at Harmony & Mobility Consulting.

Engineer by training, I started my career at Nestlé as change management specialist and operation team leader for 10 years. I saw how effective management of human capital was a key asset in a highly competitive world. When I relocated in Singapore in 2005, I decided to unleash my entrepreneurial spirit and develop my career into coaching.


A few words about your business

Harmony & Mobility Consulting is an international consulting and coaching boutique company, expert in career transition and leadership development. A successful transition is key to perform in our fast-paced and changing world. This is why our coaches design and deliver solutions to facilitate change. We help talented individuals unlock their potentials and teams better perform in a multicultural environment.

Our solutions focus on

Career Transition: career development, career assessment (French « bilan de compétences »), job search, outplacement,

Performance & leadership development: executive coaching, on-boarding, team coaching, co-development.


Why did you set up your business in Singapore?

In Singapore, whether working in a MNC or launching a start-up, leaders have to embrace cultural diversity, face the challenge of recruiting, developing and retaining talents, drive innovation and secure peak performances in a robust and growing economy. They need to be adaptive, fast, agile, creative, digital…

Since 2009, Harmony & Mobility Consulting has crafted solutions tailored for Singapore market to accompany people and organisations in their journey.


What was the most difficult challenge to overcome on your entrepreneurial journey?

Experiencing entrepreneurial loneliness: being an entrepreneur can be lonely, you don’t have colleagues to rely on, to challenge your thinking.

As I have always been convinced of the power of interaction and collaboration, I decided from the start to join a partnership structure. The mentoring program of the FCCS was as well a very positive experience and helped me step back and prepare future. I also try and join entrepreneur gathering initiatives every time I can.


What are the next steps for your company?

2 milestones, 1 common-tread: COLLABORATION

  • Strengthen collaboration within Harmony & Mobility Consulting: I am thrilled to welcome new members of the team, Christine Etcheparre and Hélène Bertonèche here in Singapore and to continue working hand-on-hand with my partners and their teams, in France, the UK and the Philippines
  • Create trustful and meaningful collaboration with peers: companies need to foster a collaborative environment to succeed in our “VUCA world”. So, together with Delphine Desaulles from SOL Consulting, we have launched a program of “co-development” to help companies build collaborative teams. It is a collective learning approach born in Canada to help participants progress in their professional practice and allow the group as a whole to develop its own collective intelligence.


A few tips for new entrepreneurs?

Know yourself. Really do.

Identify clearly the question you want to tackle.

Communicate on what makes you unique.

Thing big.

But stay patient.





Your motto in life?

Smile to life. Choose joy.


Your business motto?

Alone we go fast, together we go further





Anne Beneton, Harmony & Mobility Consulting







The views and opinions expressed in these columns do not necessarily reflect those of the French Chamber members and management.



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