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Cosmoprof Asia: the finest in French cosmetics in Singapore

Singapore Expo, 1 Expo Dr, 486150, Singapore
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From 16 to 18 November, French cosmetics companies will be in Singapore for Cosmoprof Asia.

  • 76 companies exhibiting at the France Pavilions, located in Halls 2 and 3
  • “We are French Indie Brands”: 25 innovative start-ups that reflect the dynamism of French industry
  • A leading cosmetics platform for French products

 

From 16 to 18 November, French cosmetics companies will be in Singapore for Cosmoprof Asia. Business France will host a group of 86 French startups at its French Pavilion. Its mission? To promote the creativity, innovation, and glamour of French products. Foreign buyers will be able to engage in BtoB meetings and learn more about the expertise of the French cosmetics industry, across the entire value chain.

 

After a two-year absence, Cosmoprof Asia is back at a new destination: Singapore. This change of location is due to current entry requirements in Hong Kong following the health crisis. The show will be held at the Singapore Expo, a world-class exhibition centre. The French companies, accompanied by Business France, will be divided into two pavilions:

 

  • French Pavilion Hall 2 Cosmoprof: for beauty products
  • French Pavilion Hall 3 Cosmopack: for ingredients, packaging, and equipment

 

Cosmoprof Asia 2022 will host a variety of French companies, representing all sub-sectors of the cosmetics market: natural cosmetics, perfumery, phytocosmetics, nutricosmetics, aromatherapy, soap making, hairdressing and hair care, raw materials, packaging and professional beauty equipment. A space dedicated to innovation will host 25 of the most promising brands, offering visitors the opportunity to discover disruptive cosmetic technologies.

At the same time, Business France is launching its cosmetics e-catalogue(www.choosefrance-cosmetics.com), a veritable digital hub of high-end suppliers for all professionals in the sector, accessible in just a few clicks. The Choose France Cosmetics platform is a space for French brands. With a catalogue of thousands of brands, it offers visitors the chance to keep up to date with the latest cosmetic releases and innovations.

 

French trend-setting companies

This year has seen a number of major trends among French companies, both in terms of innovation and CSR issues, as participating companies are becoming more and more ecologically oriented. This commitment is reflected in the development of natural active ingredients and formulas, strong ethical commitments, and the creation of innovative eco-friendly concepts. These trends are in line with those on the French market as a whole, and especially the Blue Beauty/Clean Beauty trend. In 2020, the French cosmetics sector generated turnover of €45 billion, including €15.7 billion in exports. With a market share of more than 24% in 2020, France is the world leader in the cosmetics sector.

Products of French origin offer high added value and benefit from the aura of the big names of luxury that have forged this “Made in France” reputation. Synonymous with quality, safety, and know-how, but above all glamour, French cosmetics companies are making great strides in research and development, leading to technological creativity and advanced concepts. There are no fewer than seven competitiveness clusters in the country.

 

Opportunities for France in the region

China is a very promising region, as its population is a big consumer of cosmetic products. With imports growing by 26.89% in 2020, China has become the world's largest cosmetics market in terms of volume. France is China's second largest supplier of cosmetics. Chinese consumers are highly online, receptive to trends and interested in high-tech cosmetics. There is also a growing appetite for natural cosmetics. In addition, Chinese customers are very attentive to quality, product concept and brand reputation. They are mainly looking for cosmetics with proven effectiveness and are fond of luxury products. All these factors are opportunities for French companies. Thanks to the variety and effectiveness of their offerings, they should be able to meet the demands of consumers who are receptive to new trends.

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