How does a great product experience accelerate the success of your D2C strategy?

Today’s world is hyper-connected and requires companies to deliver exceptional customer experiences both online and offline.  

Today’s world is hyper-connected and requires companies to deliver exceptional customer experiences both online and offline.  For manufacturers to remain competitive, they must have complete control of their brands and product portfolio strategy — from initial product ideation to consumer delight — in order to provide brand consistency, collect customer feedback and monitor buying behavior.

Since customers are researching products online and comparing products with available tools, wholesalers and distributors are equipping themselves with marketplace and e-commerce platforms. Manufacturers are setting up a direct relationship with customer via digital channels that is disrupting the traditional retailer-consumer relationship : this e-commerce marketing strategy is called direct-to-consumer strategy (D2C).

To effectively manage a D2C strategy, new technology platforms and processes are necessary, from product information management, order fulfillment and logistics to customer service.

How product-centric experiences can propel your D2C strategy?

As a brand manufacturer, a huge part of the challenge is to have the ability to manage and distribute accurate, complete and consistent product information across channels. This is where Product Information Management comes with Product Enrichment, Digital Workflow management,  frequent change requests and supplier’s catalog ingestion to shorten time to market and reduce your operating costs, facilitate team collaboration and set clear accountability.