Interviews with Business Leaders: How to Succeed at Customer-Centric Digital Strategy

A session for and with business leaders looking to accelerate growth and digital transformation efforts.

Two CEO’s: Veranita Yosephine @ AirAsia and Steve Vermant @ Merck will be interviewed by Professor Joerg Niessing, on challenges and opportunities that organizations face in undertaking transformation on a large scale. The discussion will include lessons learned in accelerating forward momentum as well as how 2020 has impacted their transformation plans.

We will deep dive into insights and first-hand experiences on the roles of employees, technology, data and investments in the digital transformation along with providing expert advice on where to begin and what actions to take to drive your company's digital transformation. Finally  we will address the impact of COVID-19 and thoughts on the challenges it poses.

Agenda

6:30 – 6:40: Introduction

6:40 – 7:40: Interview of panelists/Q&A by Professor Joerg Niessing 

7:40 – 7:45: Introduction of INSEAD degree programmes 

7:45 – 8:00: Q&A on INSEAD programmes

Speakers

Joerg Niessing, Senior Affiliate Professor of Marketing 
Joerg Niessing is a Senior Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to digital transformation, marketing, branding, customer centricity, and data analytics. He is a globally-recognized expert on digital marketing strategy and is known for his work on digital transformation of the customer experience.
Please find here a complete Biography.

Veranita Yosephine,
CEO Indonesia AirAsia and INSEAD Alumni EMBA'16Dec

Steve Vermant,
Vice President, Research Solutions Commercial & Managing Director Life Science at Merck and INSEAD Alumni EMBA'17Dec