State-of-the-art Customer Data Platforms (CDP)

Many small-, middle- and large-sized companies strive to unify, analyse and activate their customers (and leads) data. It is quite a challenge which consists in aggregating data from heterogeneous and fragmented streams to build a real-time “360° customer view” and then activate these data through various online and of line channels, based on a sharp analysis of customer journeys and behaviours.

In the omnichannel era, and after the technology trends of MDM, CRM, or DMP, CDPs (Customer Data Platforms) are taking up this challenge by providing a customer data unification solution along with a user-friendly environment for marketing and analysts users. The objective is to offer a single platform supporting the company’s omnichannel marketing strategy.

About the speaker

• Nadjim Lakhdari, Senior CX consultant, COO of Clever Age Vietnam

With over 14 years experience in digital and marketing technologies, Nadjim has progressively evolved from a technical background to a customer engagement specialist. With a dual expertise in UX and digital technologies, he helps clients define and implement customer engagement strategies.

Program

• The value of data repositories for omni-channel architectures
• What is (really) a 360 customer view ?
• Understand the difference between MDM, CRM, DMP, Data Lake, Data Warehouse and CDP
• How a CDP works ? Focus on data ingestion, unification and activation.
• CDP market overview
• CDP project : from design to implementation
• Customer use case
• These topics will be discussed during the Be Clever Meeting based on our experience and real-life omni-channel architectures.

What are the benefits ?

• Understand CDPs value for omnichannel
• Understand how CDP works
• Learn how to choose the right CDP
• Learn how to roll-out CDP

For who ?

Stakeholders involved in digital transformation projects :

• Marketing Leaders / CMO
• Technical Leaders / CIO
• Marketing Program Director
• Marketing Project Manager
• Data & Analytics specialists

Terms and conditions

• Full payment is required upon registration.
• Should you need to cancel after payment has been made, please do so no later than two working days before the date of the event for a refund.
• No shows will not be refunded.
• Please note that photographs and videos may be taken during the event for news and publicity purposes.

Event Location