Path to purchase in Travel Retail - Experiments and challenges

There is a strong recognition amongst parties involved in Travel retail of the need to collaborate to better understand the travelers path to purchase. During this morning’s session, we will hear from both a Retailer and a brand’s perspectives on the subject!

There is a strong recognition amongst parties involved in Travel retail of the need to collaborate to better understand the travelers path to purchase.

During this morning’s session, we will hear from both a Retailer and a brand’s perspectives on the subject.

• Louis Heriard-Dubreuil from Lagardere will share with us how they leverage AI to deepen their knowledge of the consumer purchasing motivations.
• Elisabeth Jouguelet from Shiseido will share with us the challenges that the brand is facing in understanding how the multiple touch points influence the act of purchase and the cultivation of the traveler.
• Finally Arnaud Frade from Ipsos, will present how the research company accompanies its clients in understanding the path to purchase.

We will end the morning with a panel discussion animated by Isaline Duminil from JCDecaux.

About the Speakers

• Elisabeth Jouguelet, Shiseido
• Louis Heriard-Dubreuil, Lagardere Travel Retail
• Arnaud Frade, Ipsos
• Isaline Duminil, JCDecaux

Terms and conditions

• Full payment is required upon registration.
• Should you need to cancel after payment has been made, please do so no later than two working days before the date of the event for a refund.
• No shows will not be refunded.
• Please note that photographs and videos may be taken during the event for news and publicity purposes.

Event Location