Webinar Marketing & Communication  •  Retail and Luxury

Understand evolving mindsets in times of Covid-19 and trends using AI-based real-time collaboration between clients and consumers, social insights and surveys.

Price:
Members: Free of Charge
Non-Members: S$20

Event ended *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

Brands' key actions to engage with consumers in a positive way, and to identify the longer-term shifts in consumer behaviour accelerated by the crisis

 

In this webinar, we want to share how we interacted with people real-time to understand their sentiments and behavior during COVID. With collaboration from clients across 7-10 industries who participated real-time in each 1-hour consumer discussion, we gleaned interesting insights from 6 different markets who are at different points of the COVID spectrum markets (China, Indonesia, USA, Brazil, UK, Netherlands)

  • We will share insights from the 1st month of our continuous learning program that combines social insights and survey data in 17 markets* to track evolving mindsets and trends, across a large spectrum of categories.

* US, UK, Brazil, Germany, Netherlands, France, Italy, Spain, Switzerland, China, India, Indonesia, Australia, Japan, Saudi Arabia, Thailand, Vietnam

What you’ll learn:

  • How are feelings, behaviors and needs changing due to the COVID-19 crisis?
  • What are peoples’ hopes and expectations for the future, and which of these changes might be here to stay?
  • What do consumers expect from brand communications, in terms of message and tone?

Our focus is to clarify for brands the key actions they can take now to engage with consumers in a positive way, and to identify the longer-term shifts in consumer behaviour that have been accelerated by the crisis.

About the speaker

  • Biswaroop Chatterjee, Director at MetrixLab

Terms and Conditions

  • Free for members.
  • Full payment is required upon registration. 
  • Once paid, registration fees are non-refundable.
  • No shows will not be refunded.
  • You will receive by email the link to connect to the webinar by clicking on your personal link.

 

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