F&B Industry Internationalisation, How to make it faster with less risks?

Committee Meeting
French Gourmet, Luxury and Premium Retail, Digital Innovations and Marketing
Date and Time: 
26 Feb 2019
08:30 to 10:00
Tuesday, 26 February, 2019 - 08:30 to 10:00
French Chamber, 541 Orchard Road, #09-01 Liat Towers
Registration Dates: 
28 Jan 2019
26 Feb 2019

M. Veillon will share some best practices and out of the box examples of agile strategies and structures applied by multinational agri-food companies who made successful international growth the past few years.

Consumer Sniping: How can an outsider or new entrant successfully create a position in a new market without having to pay the standard costs associated with an entry ticket, such as a multi-million dollar advertising and promotion campaign?

Piggybacking: How to roll-out overseas with little or no dedicated resources (teams, budget, etc.)?

Controlling routes to market: How better reach consumers when the traditional retail system presents multiple limitations (commercial, geographic, technical, etc.)?



- Limited seats, for French Chamber Members only -


About the speaker


Jean VEILLON, president of EFESO

M. Jean Veillon is currently EFESO’s president of the board, he studied Law & Political sciences at Science Politique of Paris. M. Veillon is one of the founder of Solving International in the early eighties starting to build up a distinctive performance oriented consulting approach. Solving International under Mr. Veillon leadership developed strong expertise within industries like Food & Beverages, Oil & Gas, Cosmetics and Chemicals. M. Veillon accomplished the merge between Solving International & EFESO in 2007 to shape EFESO group into the top 5 ALM Intelligence 2017 global ranking firms in Operation Excellence. EFESO expertise is now covering an integrated range of practices within the value chain creation. Employing 400 consultants based in 46 countries to cover the 3 dimensions of EFESO consulting services in the value chain; Operation Excellence, Human Dynamics & digitalization.


Terms & Conditions

  • Full payment is required upon registration. 
  • Should you need to cancel, please do so no later than two working days before the date of the event.
  • No shows will not be refunded.
  • Please note that photographs and videos may be taken during the event for news and publicity purposes.


Registration are closed.