Interview  •  Portraits

FrenchyCorner: Bringing the soul of French craftsmanship to Singapore

David and Aurélie Galfré Prudent, Co-Founders of FrenchyCorner, share how their concept brings French craftsmanship closer to Singapore.

What’s the story behind FrenchyCorner?

FrenchyCorner is a new concept in Singapore. We are a French entrepreneurial couple who have been living abroad for over eight years, and we noticed how discerning Singaporeans are as customers—paying attention not only to product quality but also to the story behind it and the traditions it carries.
Based on this observation, we wanted to give Singaporeans access to French craftsmanship, which is often difficult, expensive, or even impossible to obtain from abroad.
Because French savoir-faire is not limited to a few international luxury brands, FrenchyCorner brings together, for the first time in one place via our website, premium French brands across different categories, offering products of exceptional quality.

What were the main challenges in setting up FrenchyCorner, and how does your offer stand out?

Simply saying that FrenchyCorner offers French products in Singapore would be easy, but the reality is much more complex. To ensure high-quality service and products, several challenges had to be overcome.
We had to reinvent a distribution model and find the right partners. Today, all our deliveries are shipped directly from France to our customers’ doors in Singapore, thanks to our partnership with DHL, who we trust completely.
Some products are made or customised to order and, once ready at the manufacturer, can reach Singapore within 2–3 working days.
Despite taxes and shipping costs, we have managed to keep over 80% of our offer at the same price as in France.
We also needed to engage and convince brands, who are constantly approached for various projects and often stop paying attention. FrenchyCorner has stood out by offering an experience that both showcases the brands and ensures logistics run smoothly.
In short, FrenchyCorner provides a genuine shopping experience and highlights the people who bring that extra soul to the products.

What are your future growth plans for FrenchyCorner?

We have several avenues for growth. FrenchyCorner has only just launched, but we have already seen significant interest in our offering. We have been able to fulfil our first orders quickly and have received many positive messages from customers.
We aim to continue expanding our selection to become, in the medium term, a reference for French craftsmanship in Singapore.
We also hope to link our online store to a physical boutique in Singapore, showcasing our best-sellers.
Finally, we plan to extend our offer to Malaysia, a move already underway, given the very positive reception we have received in Singapore.

As a member of the French Chamber of Commerce in Singapore (FCCS), which opportunities have you found most valuable?

Since FrenchyCorner is currently a 100% digital business, our main challenge is visibility. The FCCS provides an important showcase and allows us to be part of the community, which is essential since we are promoting French craftsmanship.
The FCCS has also developed SoChic, an initiative to promote retail and Made-in-France brands, which aligns perfectly with our identity and mission.