Event report
Past Event | How to Improve your B2B Sales Skills: Ask, Influence, Close
The FCCS Training Academy recently hosted an engaging and highly practical session on How to Improve your B2B Sales Skills: Ask, Influence, Close, led by Shawn D’Cotta, Head of Office (APAC) at Cegos.
In a business environment increasingly shaped by AI and digital tools, the training highlighted the enduring importance of human connection in B2B sales. Participants explored how successful sales professionals combine technology with strong interpersonal skills to build trust, understand client needs, and create long-term value.
Throughout the workshop, attendees gained practical insights on:
▪️ Asking the right questions to uncover customer challenges and opportunities
▪️ Building influence through active listening and meaningful conversations
▪️ Strengthening negotiation and closing techniques
▪️ Leveraging AI tools while maintaining a human-centric sales approach
▪️ Creating stronger client relationships through trust and credibility
A warm thank you to Shawn D’Cotta for sharing his expertise and practical strategies, and to all participants for their active engagement throughout the session.
Discover here the upcoming sessions of the Training Academy.
For more information about the FCCS Training Academy, please contact Vanessa Hobbs at vhobbs(@)fccsingapore.com
