Event report

Past Event| SITE VISIT Store of the Future: Digitalization and Customer Experience

Thank you to Jenny Yeo, Regional Corporate Communication Director, for hosting this exclusive site visit of Sephora “Store of the Future” at Raffles City on October 27th.

She shared Sephora’s commitment to build the future of beauty through innovation and digitalization points to impact the Customer Experience

Key takeaways of this session:

  • Start with the customer
  • Empower and delight the customer
  • Leverage beauty expertise
  • Personalisation and targeting
  • Customer engagement
  • Customer journey
  • New services

For more information about Retail & Luxury Committee and Marketing & Communication Committee, please contact Coralie Vincens cvincens@fccsingapore.com


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