Alexia SichereCo-Founder, General Manager at TryandReview.com

After completing her MSc in Management at Neoma Business School and after a few years working in sales and marketing in the publishing industry, Alexia moved from France to Singapore in 2009 with her 2mo baby girl. At the end of 2010, when e-commerce was just starting in SEA, Alexia decided to launch her own e-commerce business, www.foxysales.com, a flash sales and marketplace site dedicated to young mothers.

In 2016, shortly after giving birth to her 3rd child, Alexia co-founded TryandReview.com, an online platform for genuine and non-paid consumer reviews in Asia. She started this new tech venture as she believed in giving brands the confidence to put their consumer voices front and center in marketing content strategies. Indeed, Beauty & FMCG brands can now leverage on Try and Review to create authentic user-generated content such as reviews, photos or videos and amplify it on social media, digital ads or e-commerce platforms. 

The startup is based in Singapore, counts 20 employees and is scaling up quickly in South-East Asia. It currently covers Singapore, Vietnam, Hong Kong, Malaysia, Philippines, Thailand, Malaysia, Indonesia, and it counts Unilever, Brand’s Suntory, Kimberly-Clark, Beiersdorf and L’Oréal among their loyal clients.