E-Commerce & Sustainability: The examples of Decathlon SG & Lyreco

Get a closer look on how Decathlon SG and Lyreco harness their e-commerce strategy for a sustainable development.

When talking about E-commerce and distribution activities, most of us will think of speed, efficiency and modern consumption habits. As a matter of fact, this means huge environmental impact. Some brands have realized this and made a conscious choice to work on actively minimizing their footprint and make their business more sustainable. Two brands, Decathlon Singapore and Lyreco will be sharing their different journeys towards less impact; as they have to find the sweet spot between customer promise, operational excellency and business reality.

Join us in this fireside chat to get inspiration or even share your thoughts on what they have done so far.

During this one hour session, you will be able to deep dive in different steps of Decathlon SG and Lyreco customer journeys. Felicia and Mary will walk you through what they have implemented, the success stories (either big or small) and the challenges they have been facing so far.

The Talk will be moderated by Chanelle Ohayon-Crosby, Founder & Communication Consultant, at Jorianas.

The discussion will be around 3 main topics:

• Products selection and Production
• Environmental impact limitations: Logistic optimization & Challenges
• Strategies for Employees' involvement and Customers' awareness: A together Change.

TERMS AND CONDITIONS 

• Full payment is required upon registration. 
• No refund.
• The Zoom link will be sent a day prior to the event.

Intervenant(s)

Félicia RavéE-commerce City Operations Leader, Decathlon Singapore

Mary KON-SUN-TACKFounder at Journey Makers

Chanelle Ohayon-CrosbyFounder & Communication Consultant, Jorianas