Bilans d’évènement

Past Event | Sonic Branding: Developing a Tailor-made Musical Strategy to Boost Brand Performance

Sonic Branding, the science of using music to help brands become better identified, was the topic of our last discussion! 

A very warm thank you to our speakers Florent Adam (Managing Director APAC Sixieme Son) and Severine Vauleon (Global Brand VP Lux Unilever) for discussing the objectives and key success factors of developing an impactful and long-term sonic strategy! 

They explained in detail and through use cases the difference between the jingle that becomes an audio spam and the entire sound identity of a brand that has the power to grab attention, convey meaning, create engagement and trigger recall. 

 

This event was kindly supported by our committee partner Agility Research and Strategy 

For more information on the Marketing and Communication committee, please contact Coralie Vincens, cvincens(@)fccsingapore.com