Bilans d’évènement

WEBINAR: Business In The New Normal - Reinvent Your Customer Experience Using Behavioral Sciences

Over the past decade, Behavioural Sciences have revolutionized the impact of context on brands.

In this webinar, Richard Bordenave, co-founder of the BVA Nudge-Unit, and Melvin Ng, Senior Director at PRS-INVIVO, a research firm part of BVA group, discuss how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitated choice, or improved loyalty by creating new habits, especially in light of the massive changes in consumer behaviours happening today.

Thank you Richard, Melvin and the participants for taking part in this webinar.