Longchamp brings travelling pop-up to Raffles City in Singapore

Built around the Longchamp’s signature green, the space pairs immersive design with a curated selection of accessories and leather goods. (Photo: Longchamp)

The French luxury house brings its travelling retail concept to Raffles City Shopping Centre, featuring signature green interiors, leather goods, a cafe kiosk and a photo booth.

French luxury house Longchamp has a pop-up – called the Green Concept Boutique – at Raffles City Shopping Centre, its sixth stop in Asia as part of a global travelling retail concept.

Built around the brand’s signature colour green, the pop-up features two shades – a light green evoking optimism and creative energy, and a deeper heritage green representing natural elegance. Together, they envelop the interior in what the brand describes as a distinctive, unconventional environment.

Beyond the visual concept, the space brings together accessories – sunglasses and scarves – alongside key leather goods from Longchamp’s signature lines: Le Roseau, Le Pliage, Looong, and the limited-edition city exclusive Le Pliage du Monde. Visitors can explore the bags up close, getting a better sense of their proportions, construction and materials, and try them on to see how they move with the body.