Actus des entreprises

Microsoft and Publicis Groupe Expand Partnership to Advance Agentic AI in Marketing

Microsoft and Publicis Groupe have announced the expansion of their strategic partnership to develop a full-stack marketing solution for the era of agentic AI.

A decade after co-creating Marcel, the collaboration now aims to unify legacy systems, AI agents, and identity-based data to accelerate marketing performance and business outcomes.

The partnership brings together Microsoft’s advanced technology and AI capabilities with Publicis Sapient’s transformation expertise and Epsilon’s identity data capabilities.

This combined approach is designed to unlock creativity, drive innovation, and enable organizations to leverage AI-powered marketing solutions at scale, positioning them to lead in the evolving landscape of agentic marketing.

SOURCE: PUBLICIS