Georges MaoDirector of Marketing Science APAC, Meta

Georges Mao is Director Marketing Science APAC at Meta, and is based in Singapore. Since his joining in 2016, he & his teams are responsible for helping Meta’s APAC clients and agencies to grow their businesses by transforming their marketing practices grounded in data & science. This comprise of adopting some best practices on campaigns, creative or budget planning based on scientific evidence through accurate measurement of advertising effectiveness.

Georges started his career working at Nielsen, focused on advising growth strategies for CPG brands through retail purchase panel data. In 1998, he made the leap to digital joining various analytics & measurement start-ups and advising fortune 500 & digital native companies, helping their adoption of optimized digital marketing practices through innovative planning & insights.

Prior joining Facebook, Georges led Market Insights for more than 5 years at Google covering Southern Europe, Middle East and then APAC. He managed to specialize in Online advertising Insights; building teams & data analytics platforms focused around cross-media planning and video measurement.