Prof. Sonja ProkopecProfessor of Marketing at ESSEC Business School

Sonja Prokopec is a Professor of Marketing at ESSEC Business School. She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets&Quants ranking). Her research explores consumer judgment and decision-making. She is also interested in understanding the factors that affect brand perceptions of luxury brands.

Prof. Prokopec's research has been published in the Journal of Consumer Research and the Journal of Consumer Psychology, among others, as well as a variety of media, including the Huffington Post, the Business of Fashion, and the Business Times Singapore.

Outside of teaching and research, she actively advises companies from the luxury and related industries about consumer behavior trends, consumer research and marketing, and brand management issues. Prof. Prokopec received her Ph.D. in Marketing from the University of Houston in 2007.


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