Serene Tan Xue LinAPAC Regional Director - Artefact

Serene drives Artefact APAC (Singapore, HK, Malaysia) with more than 12 years’ experience in digital and data marketing expertise in China (BATB ecosystem) and APAC (GAFA ecosystem), She has partnered with brands and retailers to drive their digital and data transformation journey. Clients who grew with her include DFS, Walmart, Dior, Moet Hennessy, and etc.

Before relocating back home to Singapore in 2020, Serene had spent 6 years prior to that in Shanghai, where she was driving Artefact China.

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