SzeKi SimSenior Vice President of Brand, Marketing and Communications at the Singapore Economic Development Board (EDB)

A seasoned and passionate marketer, SzeKi is Senior Vice President of Brand, Marketing and Communications at the Singapore Economic Development Board (EDB).

Prior to EDB, SzeKi was part of SGInnovate’s pioneer team. She was entrusted with building the Community and Brand team from scratch, to achieve SGInnovate’s mission of enabling ambitious and talented men and women to build, commercialise and scale globally relevant Deep Tech innovations from Singapore. SzeKi also supported these entrepreneurial scientists in crafting, shaping and telling their stories – an important part of their go-to-market journey.

In less than three years, she had led the establishment of SGInnovate to become a leading force in driving Deep Tech innovation and entrepreneurship in Singapore and internationally. Today, SGInnovate has successfully built the largest and fastest growing Deep Tech community in Singapore, comprising over 57,000 people from across the ecosystem.

Before SGInnovate, SzeKi’s long career in marketing included leading teams with global technology brands such as Hewlett Packard, Motorola and Nokia regionally and globally. Her 15 years at Motorola saw her in various leadership positions including Head of Marketing – Asia Pacific for Motorola Networks, and Head of Marketing – Asia and Middle East for Motorola Solutions. At Nokia Siemens Networks (now Nokia), SzeKi was the Global Head of Customer Marketing for their Global Services business group.