Tuck S. (Jonah) ChungAssociate Professor of Marketing, Academic Director, M.Sc. in Marketing Management and Digital, Ph.D. in Marketing and Economics

Tuck is an Associate Professor of Marketing at ESSEC Business School. He is also the founding Academic Director for the MSC in Marketing Management and Digital (MMD). This Masters program is ranked #2 worldwide and #1 in Asia by QS Marketing Masters 2023 Ranking. Before joining ESSEC, he was the Assistant Research and Development Director at the Institute on Asian Consumer Insight where he drove research initiatives, particularly in the area of future digital behavior.
 
Prof Tuck is teaching/has taught such courses as Digital Marketing Strategy, Sustainability Marketing Strategy, Marketing Analytics, and Relationship Marketing among others. His research interests span across topics in the marketing analytics of consumer online behavior, top management dynamic and the resulting impact on a firm’s marketing strategies, and firms’ choice of sustainable strategies and the resulting impacts on financial performances.