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LVMH Appoints François Kohler as President South & Southeast Asia

LVMH has announced the appointment of François Kohler as President, South & Southeast Asia, effective February 23, 2026. He will report to Stéphane Bianchi.

In his new role, François Kohler will leverage his extensive retail and client expertise within LVMH to further accelerate the Group’s ambitions across South and Southeast Asia, a dynamic and strategic region for its Maisons with strong long-term growth potential.

Following his pivotal role in structuring the Group’s operations in the region and laying the foundations for its ambitious expansion, Chris Chong will be leaving LVMH to pursue new career opportunities.

“I see amazing potential to continue to expand the footprint of our Group and Maisons in South and Southeast Asia. I am convinced that François Kohler, with his entrepreneurial leadership, ability to thrive in multicultural environments, along with his successful track record both at Group and Maisons level in developing retail networks, will be a key asset to capture the best development opportunities. I would also like to thank Chris Chong for his valuable contribution to our Group in the region. He consolidated our local presence while reinforcing synergies to accelerate and sustain our growth in South Asia,” commented Stéphane Bianchi.

SOURCE: LVMH