Event report
Past Event | CEO Tech Club - 26/11/2025
The CEO Tech Club hosted another comprehensive session at Novade, centered on SEO strategies.
The session, moderated by Frederic Chery of NEOSEARCH.AI, examined how SEO had remained a vital growth lever for startups navigating an increasingly competitive digital landscape. Participants reflected on the evolution of search and the rise of Generative Engine Optimization (GEO), emphasizing that while SEO had traditionally helped businesses get seen, GEO had begun shaping how they get selected within AI-powered discovery engines such as ChatGPT. During the discussion, the speaker highlighted ten “gold rules” of SEO that had supported effective visibility and sustainable growth. Attendees also shared their previous challenges and successes with implementing traditional SEO strategies. The session ultimately showed how blending strong SEO fundamentals with emerging GEO practices had enabled businesses to remain both visible and chosen in an AI-driven world.
The CEO Tech Club is an initiative from the French Chamber of Commerce in Singapore and co-presidents Eric Barbier -Triple A, JC Bouglé – Authentic.ly, Denis Branthonne – Novade which gathers more than 50 French CEOs or Founders from the Tech Industry.
For more information about The CEO Tech Club, please contact Alice Boulard at aboulard(@)fccsingapore.com.
