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Try & Review Strengthens Partnership with POY for a Second Edition

Try & Review, the leading platform for authentic consumer reviews, proudly continues its partnership with Voted Product of the Year, marking another milestone in celebrating product innovation in Singapore. Following its successful launch in the SEA market last year, this collaboration reaffirms a shared commitment to empowering consumers and recognizing excellence in the consumer goods industry.

Voted Product of the Year is globally renowned for identifying and rewarding outstanding product innovation across various categories, all selected directly by consumers. With over 35 years of history and a presence in more than 40 countries, this award serves as a symbol of trust and quality in the global marketplace.

In a market where credibility is more valuable than ever, Voted Product of the Year stands apart by giving consumers the power to decide. This isn’t just another industry recognition; it's a true reflection of what Singaporean consumers love, need, and trust. The research methodology includes a perception survey conducted among a sizeable and representative panel of 300 real consumers, reflecting the diversity of Singapore’s market. Additionally, an in-home product testing phase is conducted by Try & Review - Southeast Asia’s leading product testing and review platform - with up to 120 testers, guaranteeing an unbiased and consumer-driven selection process. The winners are determined entirely by real consumers, ensuring authenticity, trust, and real impact for both brands and shoppers.

Singaporean consumers played an integral role in selecting the most innovative and high-quality products for the following categories : Fresh Apples- Iced Tea - Sensitive Skin Care - Protein Drink - Chocolat Box - Derma Soap Range - Manuka Honey - Derma Hair Care Range - Eye Supplement.

Among the 2025 winners are:

Fresh Apples – Candine by BLUE WHALE SAS

Iced Tea – Fuze Tea by The Coca-Cola Company

Sensitive Skin Care – Aveeno Calm + Restore by Aveeno, Kenvue

Protein Drink – OAK Plus by Lactalis

Chocolate Box – Ferrero Rocher Origins by Ferrero

Derma Soap Range – Aleppo Soap Series by Herbal Pharm

Manuka Honey – Manuka Honey by Herbal Pharm

Derma Haircare Range – Pro Capillus Set Bundle by Herbal Pharm

Eye Supplement – i.360 Supplement by Herbal Pharm

This year’s winners were unveiled at an exclusive event at Vagabond Club in Singapore, where brand representatives, industry leaders, and innovation experts gathered to celebrate the power of consumer choice. The evening featured insightful discussions led by Maelle Pochat (Co-founder of Try & Review) and Mario Braz de Matos (Founder of Flying Fish Lab). They explored the importance of consumer-driven validation and innovation.

As Voted Product of the Year Singapore continues to champion product innovation, its impact on consumer trust and brand visibility remains undeniable. This award is not just about recognition—it’s about the power of consumers in shaping the future of the industry

Stay tuned! The winners for Voted Product of the Year Malaysia will be announced soon.

 

SOURCE: POY