What is So Chic?

An initiative by the French Chamber of Commerce in Singapore and its retail members. So Chic showcases French shopping and dining in Singapore, from prestigious luxury brands, to relaxing bistros, designer shops, online stores and more.

So Chic started as a comprehensive print guide of French retail stores and restaurants in Singapore. Today transformed into a fully digital platform, it aims to keep readers in the know of all about French things in Singapore.

With a directory of over 100 French brands, stores and restaurants, visitors will find the best addresses to a variety of retail, dining and lifestyle experiences and learn about French savoir-faire and savoir-vivre. 


Follow us in Instagram @sochicfrenchguide! Discover our last events and join the team!

Editorial content is added weekly, and is curated, edited and served by the team at the French Chamber of Commerce in Singapore who aim to provide fresh and immersive content:

  • Exclusive interviews with chefs and designers, easy recipes for classic French meals, style tips or beauty secrets.
  • A curated selection of events that include private sales, brand launches, concerts and gallery vernissages, and other French happenings in Singapore.
  • A So Chic Experience is organised every month to bring French brands closer to its consumers creating a privileged and fun atmosphere.

The So Chic newsletter keeps our readers informed about all things French in Singapore and gives them a chance to be the first to register to our exclusive events!



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