Webinar  •  Committee Marketing & Communication  •  Retail and Luxury

Fireside Chat: Digital Brand Building with TikTok

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Price: Members 10SGD

No Refund


Event ended.

Come join us for a Fireside Chat and sharing session on Brands' Journey with TikTok.

Learn about how savvy brands digitally transformed amidst the pandemic; follow L'oreal's journey to becoming the gold standard for brands to emulate on TikTok and Cartier's foray to bringing TikTok on board as a trusted media partner. 

Tik Tok Vertical Lead David Jay Gomez will spearhead the conversation with Imane Laasri, Marketing & Communication Director ASEAN for Cartier and Pierre-Olivier Guy, Chief Digital and Marketing Officer for L’Oreal to share their thoughts and experiences. Wendi Lin, Brand Partnerships Manager for TikTok will bring the audience through the platform's USP,  sharing successful brand case studies and best practices.

Talking points 

  • The journey of understanding the value of TikTok for retail, beauty and luxury.
  • Debunking myths about TikTok audiences.
  • Full funnel strategy examples and case studies from brand awareness to driving sales.
  • The acceleration of TikTok’s evolution towards e-commerce to drive brand growth.



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