Committee Marketing & Communication

[IN PERSON] The evolving relationship between Marketing & Sustainability

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Come & Join us at The French Chamber of Commerce to find out more about the relation between Marketing and Sustainability.


Green marketing, cause-related marketing, ethical marketing, sustainability marketing, mission marketing, sustainability communications, social brand, purpose-driven brands, meaningful brands, sustainable brands…  These are just some of the new business and marketing terms entering into mainstream use and making it onto the lips of many – a sure fire way to indicate that conventional marketing is out, and a new era of green marketing and sustainable branding is in.

The importance of aligning an organisation’s marketing strategy, messaging and activations with its sustainability and responsible businesses practices and behaviours is being realised by large and small organisations and brands alike. Driven by a greater awareness of both global issues and businesses’ ability to solve these problems; increasing examples of the business benefits to be achieved by embedding sustainability into marketing practices; and by a change in consumer mind-set and purchase decision making. We are seeing a new hybrid of consumer-facing marketing purposes, strategies, communications and activations emerging – all of which are empowering consumers to make better, responsible and sustainable purchase and consumption choices.

Join our speakers, Melanie Walter, Marketing Manager Garnier South Asia L'Oréal, Donovan Chee, Head of Marketing SEA Bureau Veritas and Kieran O’Shea Retail Leader and Marketing Director Decathlon Singapore who will share their insights and own practices.



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