Webinar Marketing & Communication  •  Retail and Luxury

Travelling under the new “norms” - opportunities for prestige brands

Member only
Language: English

Price:
Members : 10$
Webinar: link will be sent a day prior to the event

Event ended *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

Join us with Trip.com and Fabernovel to learn about Chinese travellers’ demographics, behaviors, and the outlook of opportunities for prestige brands.

 

Due to the impact of global pandemics, outbound travelling has been restricted for Chinese consumers, and travel retail has witnessed a booming development in Hainan and recently Macau. It is critical for prestige brands to understand the post-Covid shopping behaviors of affluent Chinese travellers as well as how to approach and engage with them, and identify the new growth opportunities with travel retail and beyond.

Through a Webinar, join us with Trip.com and Fabernovel to learn about Chinese travellers’ demographics and behaviors, and the two speakers’ outlook of opportunities for prestige brands.

  • Keypoint discussion
    • Key demographics of affluent outbound travelers
      • What are their travel patterns now
      • What’s new and has been changed since the pandemic
    • 2 alternatives for outbound travelling
      • Positioning of Hainan
      • Positioning of Macau
    • How can brands seize the opportunities to engage these people when travelling
    • Travel retail beyond sales: opportunities for brand building and acquisition

Terms & Conditions

  • Full payment is required upon registration
  • Once paid, registration fees are non-refundable
  • You will receive by email the link to connect to the webinar one day prior to the event by clicking on your personal link.

Any questions? Please contact : cvincens@fccsingapore.com

 

 

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