Committee Marketing & Communication  •  Retail and Luxury

Unconditional love: How to make customers faithful with loyalty?

French Chamber of Commerce in Singapore,

Event language(s)
English

Member only

Deadline for registration: Wednesday 5 June 2024 - 10:00 am (UTC+8)

Price: Member: 10SGD

No refund

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Join us to find out more about Customer Loyalty strategy.

In today’s fiercely competitive business arena, the significance of customer loyalty cannot be underestimated. Our presentation will examine the multifaceted trends shaping loyalty in the modern business landscape, with insights to help organization make more informed decisions in this space.

The impact on loyalty of factors such as generational differences or markets is evident, so that approaches to customer loyalty cannot be uniform across all scenarios. In addition, the convergence of digital innovation and human-centric values is reshaping the very essence of loyalty. These will all be discussed as we dissect six marketplace trends to provide insights that can help organisations navigate this changing landscape, ever-evolving customer expectations, technological advancements and engagement strategies.

Our speakers will share valuable insights for marketers, loyalty program managers or customer experience specialists, as well as data scientists, about enhancing experiential customer journeys, fuelling customer centricity through data-driven personalisation or unlocking business value. Ultimately, we'll explore how these trends not only offer prospects for innovation but also provide avenues for revenue growth and market expansion, regardless of the challenging yet exciting journey that lies ahead.

For more information, contact Coralie Vincens.

Terms and Conditions

  • This event is for members only
  • Full payment is required upon registration
  • No refund
  • Please note that photographs and videos may be taken during the event for news and publicity purposes

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