Networking Creative Industries • F&B and Hospitality • Retail and Luxury
Adaptive Journeys : Designing Intelligent Digital Experiences
French Chamber of Commerce in Singapore,
541 Orchard Road, #08-01 Liat Towers, 238881, Singapore
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Today, brands collect more customer data than ever, yet many customer journeys still feel static, fragmented, and slow to respond. Personalisation has improved relevance, but it hasn’t kept pace with how quickly customer behaviour now changes.
This executive session is about what comes next.
In this event, Valtech and Optimizely will explore why experience performance is increasingly constrained not by technology, but by how journeys are designed, optimised, and learned from. We’ll introduce the concept of adaptive journeys: experiences that learn from every interaction and improve while customers are still in the moment.
Designed for leaders in Retail, CPG, Beauty, FMCG, and Travel & Hospitality, the session will offer a clear, practical mental model for:
- why many CX and personalisation efforts plateau
- where experience friction actually originates
- and how adaptive journeys turn interaction into intelligence that drives better decisions, confidence, and performance
Through real industry examples, we’ll show what adaptive journeys look like in practice, from discovery and decision to loyalty, and how leading brands are moving beyond static optimisation toward continuous learning.
Attendees will leave with:
- a sharper way to think about experience maturity
- a shared language for what “adaptive” really means
- and a clearer view of where this shift would matter most in their own journeys
👥 Speakers:
- Prem Varatharajan: VP, Strategy and Consulting, APMENA, Valtech
- Simon Chapman: VP, Enablement, Optimizely
🥗 Lunch will be provided
The session will run from 12:00–1:00 PM, followed by open discussion and informal conversations over lunch.
🎯 Who Should Attend
This session is designed for senior leaders responsible for shaping digital experience, customer journeys, and growth strategy, including:
- Technology decision-makers supporting experience teams
- CX, Digital, and Experience leaders
- Marketing and Commerce leaders
- Product and Brand owners
(Attendance is limited to ensure meaningful discussion.)
Terms & conditions:
- This is a Valtech sponsored event and by attending it, the participant allows Valtech to communicate with them.
- Please note that your registration will only be confirmed after approval from Valtech team. You will receive a confirmation email from the FCCS team once it is approved.
Any question ? Please contact Alice Boulard : aboulard(@)fccsingapore.com
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