Communication & Marketing  •  New Technologies & Digital  •  Committee Marketing & Communication  •  Retail and Luxury

Future-proofing your marketing strategy in a cookie-less era

French Chamber of Commerce, 541 Orchard Road , #09-01 Liat Towers, 238881, Singapore
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With display & programmatic advertising going cookie-less and privacy becoming the priority for the platforms and marketing world, learn what’s next!

The marketing world is being upended by privacy shifts in consumer behaviour, technology and regulations. The customer is increasingly in control of the data that companies can collect. Modern marketing is under a lot of pressure, which doesn't mean that it will be less efficient tomorrow, but it will become more complex, require greater governance and have to elevate itself from the unequal value exchange that exists between customers and businesses today.

Every brand must be aware of this new reality and take action today or be left behind and face bad PR or worse, significant penalties from local authorities.

With Alexander Oakden, Tech Partnerships Lead, SEA at GoogleBen Poole - Head of Office Singapore and Guillaume Reveillon - Data Project Lead at Fifty-Five, we will explore this paradigm shift, and share concrete solutions to help brands in APAC become future-fit for a privacy-first marketing era.

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