Scaling Brands on TikTok: Content, AI & Content Strategies

Learn the Best Practices to win on TikTok !

We are pleased to co-organised with the Spanish and Italian Chambers of Commerce this exclusive session, bringing together a unique cross-chamber audience to explore how brands can unlock growth through content, AI and commerce on one of the world's most influential platforms: TikTok.

TikTok will share key platform insights and emerging trends across priority industries such as fashion, luxury, F&B and beyond. Participants will gain a practical understanding of how to succeed on TikTok through a holistic approach covering content creation, media strategy and TikTok Shop.

The session will conclude with a panel discussion, Q&A, and a networking opportunity, allowing participants to connect with peers across industries.

Agenda

8:30am-9:00am

Registration

9:00am – 9:05am

Opening Remarks

9:05am – 9:15am

Platform & TikTok Shop Insights

9:15am – 9:45am

Winning on TikTok: Best Practices

• Content: Leveraging AI (Symphony) to create impactful videos
• Media: Proof points, solutions and case studies
• Assortment: Best practices to drive conversion

9:45am – 10:15am

Panel Discussion with Industry Leaders

10:151m – 10:30am

Key Takeaways & Incentives

Q&A Session

10:30am – 11:00am

Networking

This session is designed for business leaders, marketing professionals, and brands looking to strengthen their digital strategy and leverage TikTok as a growth and commerce channel in Asia.

Important Information

Please register at the ByteDance counter on Level 1 upon arrival to receive access to Level 25.

A QR code for entry will be emailed to you a few days before the event. Please note that by registering, you consent to your email address being shared with the Office Management team.

Event Location