The Rise of C-Luxury: Navigating the Geopolitical and Cultural Shifts

Join us for an exclusive Masterclass and Panel Discussion: The Rise of C-Luxury: Navigating the Geopolitical and Cultural Shifts

In 2026, Eurocentric dominance in luxury is no longer a given. To lead in Asia, we must pivot from treating China as simply a (large) market to sell to, to begin appreciating it fully as a Meaning System. The era of "borrowing codes" or “global brands going local” are over; we are now witnessing the rise of C-Luxury, where Chinese brands, and the Chinese consumer, may possibly define the aesthetic and growth trajectory for luxury.

The signal is clear: when the industry's most influential creative heads move East, it reveals a fundamental shift in the center of gravity. We are moving from a world that imports Western status to one that creates its own.

Led by Prof. Junqiu JIANG from ESSEC, join us to discuss:

• From Market to Meaning System: Moving beyond demographics to decode the cultural philosophies driving 2026 desire.
• The End of "Borrowing": How C-Luxury is building its own aesthetic sovereignty and market footprint—and what it means for European Maisons.
• Visibility as Legitimacy: Why the new Chinese luxury is a quest for social proof and alignment, not mere "bling".

The Discussion: Following the masterclass, Prof. Junqiu JIANG will engage in a panel with:

• Prof. Cedomir Nestorovic: On the geopolitical volatility reshaping luxury supply chains and status.
• Other Industry Professionals to be confirmed

Agenda

6:30 pm - Registrations

7:00 pm - Welcome remarks

7:05 - 8:00 - Masterclass / Panel Discussion on The Rise of C-Luxury

8:00 - Q&A and Networking

Event Location