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Accor launches the ALL Accor app on ChatGPT to enhance the digital travel experience

Accor is pleased to announce that its booking and loyalty platform, ALL Accor, has launched the ALL Accor app in ChatGPT, designed to enrich the experience of a growing customer base on the world’s most widely used AI platform.

Accor is now one of the first hotel groups to offer this innovation at the forefront of digital transformation, underscoring its commitment to delivering service excellence.

This collaboration supports the hotel search journey from start to finish — from discovering Accor hotels and viewing ALL loyalty member rates to accessing detailed property information. When ready to book, users are seamlessly redirected to ALL Accor booking platforms for a secure reservation.

At Accor, serving travellers on the platforms they choose to use every day remains a priority. Artificial Intelligence is a key enabler in creating meaningful value for both property owners and guests.

SOURCE: ACCOR