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WEBINAR: Business In The New Normal - Reinvent Your Customer Experience Using Behavioral Sciences
Over the past decade, Behavioural Sciences have revolutionized the impact of context on brands.
Creative Industries
Mission & Objectives
France’s cultural and creative industries (known as ICC in French) lie at the crossroads of economic diplomacy and soft power, and have become a strategic pillar for France’s cultural diplomacy led by the Ministry for Europe and Foreign Affairs (France 2030).
Labelled as a key driver for France’s future economy, and Singapore being an ideal playground for creatives to come together, experiment and win in Asia, the Creative Industries Committee covers areas such as:
- Architecture
- Advertising, Communication & Marketing
- Arts and culture
- Audiovisual Content
- Branding & Design
- Digital creation (games, virtual reality, new formats) and
- Live events and Music.
The Creative Industries Committee offers experience sharing among the creative ecosystem professionals and views on the latest market trends, while providing a platform to shape the conversations around this vibrant sector.
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Past Events
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Marketing Club
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Co-Presidents
Belinda Green
Chief of Creative Strategy, Southeast Asia
Publicis
Cherie WONG,
Project Director,
The Oval Partnership
Contact: Coralie Vincens