Training Human Resources
Human-Centric B2B Selling in the Age of AI
The French Chamber of Commerce,
541 Orchard Road, #08-01/04 Liat Towers, 2388818, Singapore
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Event language(s)
English
Join this hands-on training focusing on human-led selling in an AI-powered world
In 2026, B2B sales has fundamentally changed.
Buyers are more informed, more cautious, and increasingly overwhelmed by information. Decisions take longer, involve more stakeholders, and carry higher perceived risk. Traditional sales tactics, aggressive pitching, and price-driven conversations are no longer effective.
This one-day programme is designed for professionals who want to sell with credibility, confidence, and clarity in today’s complex, AI-augmented business environment.
Rather than teaching scripts or hard-sell techniques, this programme focuses on human-centric selling, helping clients think better, see value clearly, and move toward confident decisions.
Participants will learn how to ask powerful questions, influence without pressure, and close deals in a way that builds long-term trust and commercial impact.
Key Learning Outcomes
By the end of this programme, participants will be able to:
- Understand how B2B buying behaviour has evolved in 2026
- Why deals stall despite strong solutions
- Ask structured, high-impact questions that uncover real needs and influence client thinking
- Communicate value with clarity, credibility, and data without sounding salesy
- Navigate complex decision-making environments with multiple stakeholders
- Close sales conversations confidently and respectfully, in a way that fits local business culture
- Build trust-based, long-term client relationships rather than transactional wins
Who Should Attend
This programme is ideal for:
- Sales professionals and business developers
- Consultants, advisors, and service providers
- Founders and leaders involved in client acquisition
- Professionals selling solutions, services, or high-value offerings
- Anyone responsible for influencing customer decisions in B2B environments
Programme Outline
- How B2B Buying Has Changed in 2026
- Asking Questions That Influence Decisions
- Selling Value with Insight and Evidence
- Closing with Confidence without Pressure
- Personal Sales Reset & Action Planning
Participants will leave with:
- One question they will immediately improve in client conversations
- One value message they will sharpen
- One closing behaviour they will practice in their next sales interaction
Training Approach
This programme is highly interactive and practical, combining:
- Real-world examples from Asia-Pacific markets
- Facilitated discussions and peer learning
- Structured role-plays and live practice
- Immediate application to participants’ own sales contexts
Event Location
