Interview • Portraits
Member Spotlight | Le Petit Depot: Expanding French Flavours in Singapore
Emre Olcer, CEO of Phoon Huat Group, shares insights on the company's growth, industry trends, future plans, and the value of FCCS membership.
What is the history behind Le Petit Depot?
Le Petit Depot was founded in 2013 by French entrepreneurs in Singapore who saw an opportunity to serve the growing French and European expatriate community. It started as a small online platform offering high-quality French groceries, but thanks to its strong reputation for authenticity, excellent service, and a carefully curated selection, it grew into the leading French online supermarket in Singapore.
In July 2024, Phoon Huat acquired Le Petit Depot, marking a strategic expansion into premium European grocery retail. With our deep expertise in food distribution and strong logistics network, we aim to build on Le Petit Depot’s success while preserving its unique identity and commitment to quality.
What are the key trends in your industry, and how is your company adapting?
The grocery industry, especially online retail, is evolving rapidly. We see several key trends:
- Growth in e-commerce and convenience: Consumers expect a seamless shopping experience, fast deliveries, and easy access to their favorite products. We continue to enhance Le Petit Depot’s digital platform, logistics, and customer service to ensure a top-tier online shopping experience.
- Demand for premium and specialty products: There is a rising interest in high-quality, authentic ingredients, including organic, artisanal, and specialty European goods. We are expanding Le Petit Depot’s product range to meet this demand.
- Sustainability and responsible sourcing: Consumers are more conscious about sustainability, packaging, and food sourcing. At Phoon Huat and Le Petit Depot, we are working towards more eco-friendly packaging solutions and sourcing from responsible producers.
- Competitive pricing and promotions: With inflation and economic pressures, customers seek value without compromising quality. We are leveraging our strong supplier relationships to keep prices competitive while offering attractive promotions.
What are your plans for the future?
Our vision is to strengthen Le Petit Depot’s position as the go-to destination for French and European groceries in Singapore. Key initiatives include:
- Expanding the product range: Introducing more exclusive French and European brands, organic options, and gourmet specialties.
- Expanding LPD portfolio into Redman stores in Singapore
- Enhancing customer experience: Improving our website, and mobile responsivity, and delivery efficiency to make shopping even more convenient.
- Stronger partnerships: Collaborating with French producers and local businesses to bring more authentic products to Singapore.
- Sustainability efforts: Exploring ways to reduce our environmental footprint, from packaging to logistics optimization.
- Community engagement: Strengthening ties with the French and European community in Singapore through events, partnerships.
As a member of the French Chamber of Commerce in Singapore (FCCS), what opportunities have you found most valuable?
Being part of the FCCS has been invaluable for networking, business collaboration, and staying connected with the French business community in Singapore. The Chamber provides a great platform for exchanging ideas, forming partnerships, and gaining insights into market trends.
Through the FCCS, we have been able to:
- Connect with key players in the French and European food and retail industry.
- Participate in industry events that help us stay ahead of market trends.
- Access business support and advocacy that strengthens our growth strategy.
As we continue to grow Le Petit Depot, we look forward to deepening our engagement with the FCCS and contributing to the vibrant French business ecosystem in Singapore.
