Companies news

Pietro Beccari takes over as new CEO of Christian Dior Couture

Christian Dior Couture chief executive Pietro Beccari is set to succeed Michael Burke as CEO of Louis Vuitton, luxury fashion’s largest brand. Delphine Arnault, LVMH chairman Bernard Arnault’s eldest child and Vuitton’s executive vice president for product for 9 years, has also weighed taking on a new role, sources said, most likely at the Christian Dior label where she started her career at the group.

LVMH insiders have long seen Beccari as a potential successor to Burke, aged 65, who has led Louis Vuitton since 2012. The Italian executive rose to prominence in the luxury conglomerate leading Vuitton’s marketing efforts from 2006 to 2012 before star turns as CEO of its Fendi and Dior brands. Since Beccari joined Dior in 2018, the brand’s sales have roughly quadrupled to nearly €9 billion last year, according to HSBC estimates.

The move comes amid a broader changing of the guard at LVMH, as Bernard Arnault’s children take on key roles within the company and stalwarts in the group’s tight circle of trusted managers approach retirement. In December it was also announced that Arnault’s second child, Antoine, would replace Sidney Toledano as CEO of the Christian Dior SE holding company through which the family owns its controlling stake in LVMH.

Sales at Vuitton expanded rapidly under Burke, one of Arnault’s most trusted lieutenants. Working with designers including Nicolas Ghesquière, Kim Jones and Virgil Abloh, Burke energised and elevated the brand, reducing its dependence on monogrammed canvas by boosting sales of more sophisticated leather bags like the Capucine and Twist styles.




Get your copy of FOCUS Magazine Issue 79: Moving Towards Smart Mobility