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Sia Partners Expands into Mainland China with the Appointment of Enjoyce Zhu

Shanghai, China – Sia Partners is pleased to announce the strategic appointment of Enjoyce Zhu to spearhead its expansion into mainland China. Enjoyce Zhu brings 20 years of expertise in digital transformation, focusing on the consumer products and retail sectors, with a strong emphasis on CRM and loyalty programs.

With this expansion, Sia Partners will open its first office in Shanghai, positioning us to serve international clients better entering the Chinese market and assist Chinese corporations in their global ventures. Their initial focus will be on the Luxury, Lifestyle, and Financial Services sectors.

SOURCE: Sia Partners