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Try & Review and Voted Product of the Year Celebrate the Success of the Third Edition in Singapore
Try & Review, Southeast Asia’s leading product testing and review platform, continues its partnership with Voted Product of the Year for the third edition of the Award in Singapore, celebrating innovation shaped by real consumer voices.
The 2026 edition of Voted Product of the Year has successfully concluded, featuring products voted directly by local consumers. As innovation increasingly drives purchasing decisions, the award underscores the importance of trusted, consumer-driven recognition.
Established in 1987 and present in more than 40 markets worldwide, Voted Product of the Year is the world's largest consumer-voted award for product innovation. In Singapore, the methodology combines a perception survey conducted by Toluna among 300 real consumers with an in-home product testing phase led by Try & Review involving several panels of more than 100 testers, ensuring an unbiased and consumer-driven selection process.
This year’s winning products span a wide range of categories, from kids’ nutrition and smart bedding to skincare and ready-to-drink beverages, reflecting the diversity of Singapore's consumer market:
High Q+ BrightMinds – Herbal Pharm – Kids Brain & Cognitive Supplements
Kinder Milkredible – Kinder – Milk Candy
Tempur Smartbase Bed Set – TEMPUR – Smart Bedding
Yin Hao Tea – Authentic Tea House – Ready-to-Drink Jasmine Green Tea (Can)
Derma Lab VC15 Serum – Dermalab – Brightening Face Serum
JellyBuddies – Yeo Hiap Seng (Yeo's) – Kids Jelly Drink
Pigeon StarTouch Straw Cup – Pigeon – Baby Straw Cup (6m+)
Scotch-Brite Easy Sweeper Plus – 3M Scotch-Brite – Sweepers & Floor Wipers
Kinder Bueno Dark – Kinder Bueno – Dark Chocolate Snack
Origin LumbarCloud Mattress – Origin Mattress – Back Support Mattress
The winners were unveiled at an exclusive ceremony at the new Mama Shelter Singapore, bringing together brand representatives, industry leaders, and innovation experts. The evening featured discussions led by Alexia Sichere (Co-founder of Try & Review) and Joël Céré (Managing Director Southeast Asia at Landor), exploring how strong branding and consumer insight can drive meaningful product innovation and differentiation.
As Voted Product of the Year Singapore enters its fourth year, its role in the regional landscape continues to grow. More than recognition, it has become a trusted signal for consumers navigating an increasingly crowded market. With the Malaysian edition set to be announced soon, the footprint of consumer-driven recognition across Southeast Asia continues to expand.
Look out for the red logo across Singapore!
SOURCE: TRY & REVIEW
