A Fusion Of Talent: FILTR & QINGWA Unite As New Global Agency Group

Integrated creative agencies FILTR and QINGWA  announced today they are merging to form a new global agency network.

The 55-person strong combined group, with operations in four locations – Singapore, Hong Kong, Paris and London – brings together expertise in design, production, marketing, PR & communications, and digital, for clients operating in global consumer channels.

Both companies will continue to operate separately in parallel during the first phase of the integration process, with the only immediate cross-over occurring in Singapore where QINGWA Singapore will move into FILTR’s new offices. An announcement on plans for the new integrated structure and brand will be made in due course.

Melanie Viquel, Olivier Grometto, Alex Cook, Nick Sutton, Keanai Seang and Lucy Hillyard are appointed as the Board of Directors. Grometto, Cook and Hillyard will be based in Singapore, Viquel in Hong Kong, Sutton in London and Seang in Paris.

Melanie Viquel and Olivier Grometto, Co-Owners of QINGWA GROUP, commented: “As a global family with Asian roots, fuelled by creativity and hard work, we are excited to join forces with FILTR and its partners, who share similar origins and values. This merge increases our service range, our geographic reach and our digital capabilities. It also brings together an amazing pool of designers, story-tellers, and wonder makers. We believe that becoming a more integrated business partner increases the value proposition to our clients and look forward to this new chapter in our collaboration.”

FILTR Co-Founders Alex Cook and Nick Sutton commented: “In the midst of a year that will be memorable for all the wrong reasons, this moment marks a hugely positive step for FILTR and QINGWA. Right from the commencement of our discussions with Melanie and Olivier, which began long before the rise of COVID-19, the two entities clicked.  We are on the same wavelength, our values and ambitions are aligned, and we all believe we are stronger together.  The creation of a truly international team comprising 11 nationalities and spanning four locations allows us to draw on a huge pool of talent, skills and experience in our quest to deliver unforgettable experiences and tell captivating stories.”



Founded in 2016, FILTR is an integrated marketing, communications and design agency specialising in travel retail and prestige consumer channels. Its teams in Singapore and London bring to life the stories behind some of the world’s most forward-thinking brands through integrated campaigns across four disciplines: PR & Communications, Retail Design, Graphic & Digital Design and Retail Consultancy.



QINGWA, pronounced [chingwa], is an integrated agency delivering smart efficiency, excitement and technology on the point of sales. QINGWA’s wide range of services spans from concept creation to production and installation, in branding, packaging, retail and interior design, shopper marketing and activation. QINGWA has offices in Hong Kong, Paris and Singapore. 


Get your copy of FOCUS Magazine Issue 80: Designing a Circular Economy World