Event report
Past Event | Scaling Brands on TikTok: Content, AI & Content Strategies
Hosted at the TikTok office and organised in collaboration with the Spanish-Singaporean Chamber of Commerce (SSCC) and The Italian Chamber of Commerce in Singapore, this exclusive session brought together brands and industry professionals to explore how content, AI, and commerce are reshaping digital strategies
The session explored the latest trends shaping industries such as fashion, luxury, retail, and F&B, while highlighting how AI is increasingly transforming content creation, campaign performance, and audience engagement
Participants also gained valuable insights into the growing potential of TikTok Shop and how brands can build stronger strategies across content, media, and commerce to drive visibility and conversion in an evolving digital landscape.
A warm thank you to Teresa Widodo, Head of Brand Partnerships, Commerce at Tiktok and all participants who contributed to the success of this session.
For more information about the retail and luxury committee, please contact Coralie Vincens at cvincens(@)fccsingapore.com
