DX LEADERS: A SERIES ON DIGITAL TRANSFORMATION: Episode 11: Fostering Sustainable Innovation


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Productivity, competitiveness and business strategy all rely on employees becoming innovative in the modern workplace and within their communities.


Organizational leaders agree that it is necessary to promote creativity and give autonomy to their people. Every year, companies invest amounts of money in product development, innovation labs and new technologies to stay ahead of the competition. How do you foster innovation sustainably in your company? What are the approaches towards creating an innovative culture? How have various approaches resulted differently and how do we measure success of such efforts?

In this webinar, our speakers will answer these leading questions and share their experiences working in diverse organisations and clients they work with. Thomas Meyer (Senior Business Solution Manager, Zuhlke Group) will introduce this topic on innovation policy and how sustainable innovation is relevant for Zuhlke. Jim Pulcrano (Adjunct Professor, IMD) will discuss creativity and innovation through projects he has been working on with some of the world’s most interesting companies. Natalia Kozyura (Head of Innovation, FWD) will deliver remarks on her passion for improving customers’ lives by creating premier user experience, defining product strategy and delivering innovative products that make a difference. Last but not least, Marius Brand (Head of Innovation APAC, DB Schenker) will bring his leadership experience in the automotive and mobility industry into the discussion.



5:00pm – 5:05pm –  Welcome and Introduction: Lars Voedisch & Andreas Enderlin

5:05pm – 5:08pm – Introduction by Zuhlke

5:08pm – 5:35pm – Panel Discussion with Thomas MeyerProfessor Jim PulcranoNatalia Kozyura and Dr. Marius Brand

5:35pm – 5:55pm – Q&A

5:55pm – 6:00pm – Takeaways and end of webinar



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