Partners Retail and Luxury

Executive Education Asia Pacific Open Enrollment Program: Luxury Brand Management - Elevate Your Brand Value

Language: English

Event ended *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

Our open enrollment programs are designed to keep top executives, managers, and government officials ahead of business trends.

 

This course will provide participants with an in-depth understanding of the fundamentals of premium and luxury brand management, best practices and success factors of traditional luxury brands, and take-aways that can be applied in any sector or category. 

Learning objectives:

- Discover the fundamentals of building a premium/ luxury brand
- Understand how to create a rich DNA, and how to express it via visual codes and powerful storytelling
- Find a unique bank of ideas and inspirations to help engage in better branding
- Open your mind to thinking about your brand in a different way that would allow you to elevate its branding

 

For more information on the early bird rates and course fees, please contact us at execedasia(@)essec.edu

 

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