What is sustainability tomorrow? A more holistic brand communication shaped by Covid-19

New meanings of sustainable engagements. #Sustainability

Who has not seen over the past few months brands and companies engaging actions to help people in the fight against Covid-19? From the production of hand sanitisers, masks or even granting medics with free accommodation near hospitals, companies are strongly committed to the social and economic survival of their countries.

While protection of the environment was the sustainability spotlight those recent years, with the crisis we are now seeing sustainability goals shifting more to social and economic dimensions.

So what will be sustainability tomorrow? Will brands’ missions evolve towards more holistic goals permanently? Will Welfare branding last?

About the speaker

Crépuscule is a world leader in the transformation of brands. Its expertise encompasses touch-points from brand strategy to identity, consumer experience to packaging and customer journey to activation. Strong of 25 years of expertise in branding and design for high-profile groups, with a team of experts dedicated to Sustainability topics, its mission is to infuse this thinking in every single project, from the brand positioning to the packaging on shelf.

Olivier Boré is not only the Global Creative Director of the company, but also one of the Partners.Thanks to his 30 years of experience in the branding industry, Olivier has a flair for consumer trends and industry disruptions. Passionate about creation, art and beauty, he put at the heart of his work sustainability initiatives as even baby steps can make the difference.

Maelis Bedu is the Account Director of our Singapore office, being in the company for more than 8 years. Taking advantage of her experience with high-profile and very diverse groups, she partners with our clients to offer them our smartest and customised support, taking care of every sustainability approach.

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